FINAL WRITTEN PRESENTATION | HABITAT FITNESS MAGAZINE
Designed by Brittany
Brannelly
ABOUT THE ISSUE
Habitat Fitness Magazine
is a monthly publication focused on helping young women live a more active and
healthy lifestyle. This publication of Habitat is focusing on “The Future of Food” and the new
revolution of healthy eating that will change how people relate to food. Furthermore,
as this is the December issue, Habitat has chosen to incorporate a beach theme;
as the saying goes: summer bodies are made in the winter. With the dreary winter
weather upon us, readers will be enthusiastic to delve into a magazine that
will let them escape into the upcoming dreams of summer.
ABOUT THE AUDIENCE
The target audience of Habitat Fitness Magazine is fitness enthusiasts. This particular audience
roughly spans the ages between the early 20s through late 30s. Habitat focuses
mainly on the female population of this audience. These individuals are
focusing on changing their lifestyles by eating healthy, working out regularly,
and encouraging positive self esteem. Fitness fanatics are not keen on fad
diets. This lifestyle change is not about losing weight, but rather it’s about
becoming strong, fit, and healthy.
CONTENT DRIVES CONCEPT
After significant
research into Habitat’s competitors (Women’s Health, Fitness, and Shape), it is
apparent that these fitness enthusiasts are interested in a publication that
not only educates them but also inspires them. These women are looking for new
ways to shape their minds and their bodies that will create an overall healthy
and happy lifestyle. With this is mind, Habitat strives to present current
news, healthy recipes, invigorating exercise plans, and self esteem boosters.
With the chosen content, design methodology and grid structures were imposed on
the magazine.
For the color palette,
colors are sampled from images of fruits and vegetables. Colors create a fresh,
organic approach that will target this youthful audience. Furthermore, these
colors were chosen because they compliment each other. The three primary colors:
navy blue, tomato red, and organic green work well separately (to define
departments) and together as a pairing. The muted blue and light tan chosen as
secondary colors offset the boldness of the primary.
The typography choices
will speak to a modern audience and will include vertical, bold, wide
sans-serif fonts. These typefaces relate well with fitness fanatics because
they want to embody strength and stability. Nothing speaks more to those
attributes than upright and evenly kerned typefaces. The use of Helvetica
Light, at 11-point font size, for the body copy will be legible and will let
the words speak for themselves. For departments, the typeface A Love of Thunder
will be used for headings, in varying colors, and Avenir Next Light for
subheadings to keep consistency throughout the publication and identify the
article as a department. Furthermore, the contrast of thick headings with thin
subheadings offers a visual hierarchy to be followed. For cover stories,
different typefaces will be used depending on the tone of the article and to
allow it to appear as something unique to that issue.
For image selection,
this audience wants to be inspired and inspiration comes from seeing others in
their atmosphere. Images of women working out and showcasing strength are vital
to this magazine. The cover image should represent who the audience is now and
who the audience wants to become. For this issue, images of food should be
selective and highlight the importance of eating healthy and avoiding unnatural
ingredients. Furthermore, for consistency, images should utilize the
publication’s color palette, as well as its brightness and vibrancy. Lastly,
images should be intentionally cropped and angled to allow the images to
enhance the text. Full-page images will grab the audience in and make them want
to know how they can become that person, how they can make that recipe, or how
they can better educate themselves about the world we live in.
Lastly, in addition to
the departments (trending now, healthy eating, fitness, and lifestyle) Habitat
Magazine will include the following: Editor’s letter and advertisements. The
Editor’s letter is another way to inspire readers. These fitness fanatics
strive from hearing others’ stories. Advertisements will be selected
specifically for the needs of this audience. Young women in today’s world want
to look and feel their best, which is why Kate Hudson’s Fabletics line is the
perfect mix between fitness and fashion. Additionally, Habitat’s audience is
always looking for workout partners and inspirational trainers, which is why
Equinox is the best fit for them.
Habitat strives to show
women that strong is the new sexy, fit is the new thin, and happy is the new
healthy.
FINAL SPREADS
