Brannelly Final Presentation

FINAL WRITTEN PRESENTATION | HABITAT FITNESS MAGAZINE

Designed by Brittany Brannelly

ABOUT THE ISSUE

Habitat Fitness Magazine is a monthly publication focused on helping young women live a more active and healthy lifestyle. This publication of Habitat is focusing on “The Future of Food” and the new revolution of healthy eating that will change how people relate to food. Furthermore, as this is the December issue, Habitat has chosen to incorporate a beach theme; as the saying goes: summer bodies are made in the winter. With the dreary winter weather upon us, readers will be enthusiastic to delve into a magazine that will let them escape into the upcoming dreams of summer.

ABOUT THE AUDIENCE

The target audience of Habitat Fitness Magazine is fitness enthusiasts. This particular audience roughly spans the ages between the early 20s through late 30s. Habitat focuses mainly on the female population of this audience. These individuals are focusing on changing their lifestyles by eating healthy, working out regularly, and encouraging positive self esteem. Fitness fanatics are not keen on fad diets. This lifestyle change is not about losing weight, but rather it’s about becoming strong, fit, and healthy.

CONTENT DRIVES CONCEPT

After significant research into Habitat’s competitors (Women’s Health, Fitness, and Shape), it is apparent that these fitness enthusiasts are interested in a publication that not only educates them but also inspires them. These women are looking for new ways to shape their minds and their bodies that will create an overall healthy and happy lifestyle. With this is mind, Habitat strives to present current news, healthy recipes, invigorating exercise plans, and self esteem boosters. With the chosen content, design methodology and grid structures were imposed on the magazine.

For the color palette, colors are sampled from images of fruits and vegetables. Colors create a fresh, organic approach that will target this youthful audience. Furthermore, these colors were chosen because they compliment each other. The three primary colors: navy blue, tomato red, and organic green work well separately (to define departments) and together as a pairing. The muted blue and light tan chosen as secondary colors offset the boldness of the primary.

The typography choices will speak to a modern audience and will include vertical, bold, wide sans-serif fonts. These typefaces relate well with fitness fanatics because they want to embody strength and stability. Nothing speaks more to those attributes than upright and evenly kerned typefaces. The use of Helvetica Light, at 11-point font size, for the body copy will be legible and will let the words speak for themselves. For departments, the typeface A Love of Thunder will be used for headings, in varying colors, and Avenir Next Light for subheadings to keep consistency throughout the publication and identify the article as a department. Furthermore, the contrast of thick headings with thin subheadings offers a visual hierarchy to be followed. For cover stories, different typefaces will be used depending on the tone of the article and to allow it to appear as something unique to that issue.

For image selection, this audience wants to be inspired and inspiration comes from seeing others in their atmosphere. Images of women working out and showcasing strength are vital to this magazine. The cover image should represent who the audience is now and who the audience wants to become. For this issue, images of food should be selective and highlight the importance of eating healthy and avoiding unnatural ingredients. Furthermore, for consistency, images should utilize the publication’s color palette, as well as its brightness and vibrancy. Lastly, images should be intentionally cropped and angled to allow the images to enhance the text. Full-page images will grab the audience in and make them want to know how they can become that person, how they can make that recipe, or how they can better educate themselves about the world we live in.

Lastly, in addition to the departments (trending now, healthy eating, fitness, and lifestyle) Habitat Magazine will include the following: Editor’s letter and advertisements. The Editor’s letter is another way to inspire readers. These fitness fanatics strive from hearing others’ stories. Advertisements will be selected specifically for the needs of this audience. Young women in today’s world want to look and feel their best, which is why Kate Hudson’s Fabletics line is the perfect mix between fitness and fashion. Additionally, Habitat’s audience is always looking for workout partners and inspirational trainers, which is why Equinox is the best fit for them.

Habitat strives to show women that strong is the new sexy, fit is the new thin, and happy is the new healthy.

FINAL SPREADS