Michael Eggerl - Final Submission

Habitat Magazine Final Submission for Michael Eggerl

The subject matter of this publication is that of habitats. The name, Habitat Magazine. The focus of this publication is habitats with this issue being focused on consumables, such as food. The magazine, as shown in the table of contents, is broken down into six major sections. These included Features, Departments, Editor, Table of Contents, Public Service Announcements, and Advertisements.

This issue includes the following articles:

Features:
 • The Future of Farms
 • The New Face of Hunger
 • The Next Green Revolution

Departments:
 • Editor: Letter from the Editor
 • Table of Contents
 • Look Ahead: Future Frontiers
 • Second Look: Underused and Overlooked. 

This issue will contain imagery such as shown in Figure 1.

Fig. 1 - Imagery

The target audience for this publication will be men between the ages of 30 and 60, with a mean income of $100k to $500k. The target audience engages with a muted color palette. The color palette will be limited and contain primarily blues. The color palette for this publication includes custom colors: gray, cyan, medium blue, dark blue, dark brown, tan, light green, and dark green. Color specifications are provided in Figure 2.

Fig. 2 - Color Palette

This audience finds itself wanting to learn more about the environment in which they live. The reasoning here is that they find themselves concerned about the stability of the planet as a whole. They crave information that can help them better understand how homeostasis is a achieved within various living environments. Another reason is that this segment of individuals has an above average amount of disposable income. They tend to choose to invest this income in areas that this publication can bring to their attention, such as pharmaceuticals, farming, genetics, and much more.

Habitat Magazines’ competition includes ICON, National Geographic, and Wired. Habitat Magazine will provide its audience a clean and clear message and promote readability in its publication. Although some typefaces will be utilized, the primary typography that provides the magazine continuity is “Open Sans.”  An example of this typeface is shown in Figure 3. The Features and Departments of this publication will be the bulk of the content found within. The publishers will keep advertisements to a bare minimum. This effort, in itself, will help the publication gain credibility over its competitors.

Fig. 3 - "Open Sans" Typeface

The following are the final spreads developed for the Magazine: