PRESENTATION BRIEF | HABITAT MAGAZINE
designed by Tyler O'Brien
designed by Tyler O'Brien
Target Audience:
Primarily young adult (17-21) females who have just started some form of higher education.They seek to open their minds towards a healthier living, and better understanding of worldly affairs to get them ready to make more adult-like choices.
Description:
This version of Habitat Magazine showcases "The Future of Food", which contains researched topics regarding how production of food is handled as well as what developments that readers should expect to see over the upcoming years. The design aspects were approached to be more accessible with the target audience. In order to entice people who want to be informed, the decision to make the layout of the magazine had to be both interesting and colorful. Energetic colors like bright orange and green were prominent to express that. Reading and absorbing information becomes less of a struggle when the pictures tell part of the story so including an infographic made more than enough sense. Science needs to appear to be fun for certain people to be invested in, which can be accomplished by making the majority of this magazine be visually striking to them. There are many different fonts and layouts, but the style remains similar enough for unity to be present. Any imagery used is there to support the user by being either relatable to them, or the subject of the article, making it simple to understand. A paid ad is included in the back cover for a new food market because the overall theme of this issue's subject matter is to promote healthy choices, and finding better alternatives. There is also a public service announcement that keeps in mind the main objective of Habitat Magazine, which is taking care of the environment.
Features:
- How Our Eating Habits Will Change
- The Next Green Revolution
Departments:
- The Future of Farms
- Overused and Overlooked
- Hidden Water (infographic)
PSA:
- Water Pollution (sponsored by the Climate Change Initiative)
Paid Ad:
- Sunshine Stands
Final Spreads:
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| Cover |
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| Pages 2-3 |
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| Pages 4-5 |
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| Pages 6-7 |
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| Pages 8-9 |
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| pages 10-11 |
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| Back Cover |
This well-written Presentation Brief gives us an understanding of who your audience is, and how they prefer to digest new information. You mention that this audience demands a bit of "fun" mixed in with the serious content, and we begin to see this approach in your info-graph design, choice of large bands of color on the pages, and the abstract angles you use in some of the articles. Well done, these pages have come a long way!
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