Nazar Final Presentation and Spreads

Habitat Magazine - Final Spreads

Dan Nazar

THIS ISSUE

Habitat Magazine is a publication that wishes to broaden the knowledge of its readers as they attempt to lead healthy lifestyles and make their way through their twenties and college years. This issue of Habitat focuses on the “Future of Food” – where are food will be coming from and what’s happening to the food we’re eating now. These issues are important and deserve to be read and understood, especially by a generation that is going to be marked by the changes.

DEMOGRAPHICS

The Habitat Magazine brand’s core demographic searches for college aged readers, 20-25, typically male, who are interested in living a healthy lifestyle and wanting to know more about the world they’re growing into. These readers want to know about what’s going on in our society and world while not wanting to read a fact or data heavy article that could put them to sleep. These readers are attracted to bold imagery, and text. They like provocative and riske. They like it simple and clean, they don’t want to have to think – heaven forbid. This publication attempts to bridge the gap between readers who mindlessly read the pop-culture magazines and those who read more sophisticated publications, such as TIME. The demographic is still young enough that color attracts their eye and while a more dulled color pallet could be incorporated, a brighter color pallet translates better on screen. The design of the publication was done so that that main elements would transition to mobile devices easily. The demographic of the magazine spends much of their time on their mobile devices, so readership must capitalize on that knowledge. A mobile version of the magazine is available for purchase every issue.

CONTENT & CONCEPT

The color pallet consists of a red, a green and a blue. The colors are bright and triadic. They work well when paring together and they work well separately throughout the issue to define and highlight areas. These colors translate well to mobile devices and paired with bold black and white backgrounds – allow the colors to vibrate off the page.

The type choice was tricky to pin down at first but the typeface Lubalin Graph was chosen as the logo font. It is bold and graphic. The slab serifs ground the typeface and add a tone of masculinity and seriousness to the publication, while the geometric counters and style of the typeface gives it a modern and young look. The body copy of department articles was shifted to Futura Condensed, which gives ample room for articles to fit while maintaining the feel of the publication. The body copy for the feature articles is a bit wider, Maven Pro Light widens the articles out and plays off the geometric logo typeface. The main headings are also in the logo typeface, while also using a thin secondary font Bebas Neue to balance the bold Lubalin.

Image choice is probably one of the most important pieces. This demographic likes photos still, it helps to peak their interest and get them to start reading. The cover has a bold photo of a woman with bright red lips eating a red chili pepper. This graphic is provocative enough to catch a guy’s attention while also sending the message of food. The photos within the publication attempt to equally be bold, so when a reader is flipping though they will stop and read.