For the first assignment I was one of many that used the given grids with the feature body copy rather than the department copy. I have re-done exercise 1 with the correct copy. I was hoping for some feedback on these layouts so I can revise one before printing it and bringing it to class on Thursday. Let me know which layout you think works best because I am having trouble picking one. As a reminder, my target audience is fitness enthusiasts, ages 20-35.
I really loved your other ones too Brittany! But these are great as well! I really enjoy your use of typography in the second one. It adds like a playful feel and also grungy which works well for your audience. I also really love your first one too. The use of the icon is so cute! It adds a perfect touch to the layout. I also like how you broke up the image at the bottom, it adds unity to the page.
ReplyDeleteMy only critique would be the third one, with the headline. I feel like you should push it more further. Maybe a thicker typeface? or more emphasis on a word( future) ? and maybe not black? I don't know just a thought. I just feel like your other headlines are so strong and bold and this one is lacking a little but for me.
Other than that good job! Good work on the revision! My fave is the first one because it gives me that department article feel :)
Brittany – your reworks show that you understand the difference between Features and Departments and you’ve designed some nice pages. Layouts #1 and 2 are most successful (I agree with Nadine) because #1 has the icon that identifies this as a Department, and #2 is organized really well in a layout that holds quite a lot of information in an inviting composition. Suggestions: you should allow hyphenation in the body copy of #1 (and then control it if you don’t like how InDesign is applying hyphenation) because the rag is too pronounced (to ragged). The text in #2 under each picture is justified (which makes sense for the shapes on the page) but contain embedded neg space (rivers) – so you should try to decrease pt size, and/or allow hyphenation. Also on this page consider either aligning the intro column at bottom with other columns – or pull it up a bit, away from that bottom possible alignment. Would you consider applying the icon we see in #1 to this page? I’m not sure it would work, but it’s worth thinking about… it was clever and helped the design speak to your youngish audience.
ReplyDeleteI don’t have much to say about #3 – it doesn’t seem fully formed or well considered in some areas (ie: size/font of body copy), so the page doesn’t really hold together. I’d leave this one behind and work on the other 2. Only 1 is due this week, although I do believe you could find a way (icon inclusion?) to include both #1 and #2 in your mag.