Wednesday, September 2, 2015

Brannelly TOC

Hey guys! A reminder of my target audience: fitness enthusiasts, ages early 20s to mid 30s. Let me know what you think of this layout for my TOC. Any and all feedback is much appreciated! :)

3 comments:

  1. Hey Brit -

    I know you're a fan of the clean design TOC we talked about in class last week, I think your were fairly successful at replicating that here and it does work for your audience. Part of me wants to see a different typeface somewhere though, so much of the same is off putting. I do enjoy the red to highlight the features though and the imagery sits well in the grid structure you have set up.

    Dan

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  2. Brittney,
    I love your TOC. It speaks directly to your audience. It is very clean and sophisticated.

    I also agree with Dan. I like the red to distinguish the features. But I also feel maybe adding another typeface? Or maybe a different weight from the family? It probably won't work but it's worth trying I think.

    Just a thought: maybe instead of a different typeface or weight adding the element" >" you had on your cover? Just to add something different to the features?

    Over all, it looks great!

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  3. Brittany – First impression is that this is well organized and easily assessable. I am drawn in by the photos and the widely kerned Bheads. However, I keep wondering if the first photo (a cropping of the cover) makes sense here. That leads me to wonder if it might be better to pull that Editor’s Note and maybe a few other sections (make up a few more even if these “sample” pages don’t include them) down to the bottom and treat them differently, in a less emphasized way.. Honestly, the Editor’s Note cannot be as important as the other sections – can it? No… it’s not, so it shouldn’t be treated in the same way here – it shouldn’t even have a photo in my opinion. I’d recommend keeping only 5 items with photos - removing 2 to allow room for an additional list of departments at bottom.

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