For my target audience I am aiming the magazine at young professionals (mid-twenties to mid-thirties), most likely city dwellers who may have more of an innovative mindset. I feel like people in the city either buy groceries or go out to eat, very few grow their own foods so they would be interested as to where their food is sourced. My three layouts are stylistically pretty different as I am trying to figure out what I really want to do with it. Let me know what you think!
I think the third layout is very successful. The stacked type as well as the intentional size of the image work really well with the amount of body copy used. The white space is designed very well and the color palette speaks to the topic.
ReplyDeleteI have to say I liked all three design/layouts. But the first, black and white, design is a major departure from the other two. The typography and overall look and feel of the layout are different then the other two I wouldn't assume this was located in the same magazine. Was this intentional, still playing around with the direction you plan to go in?
ReplyDeleteI would make one recommendation, with your black and white design, consider the title typography in white instead of black. This may increase the readability of the title in the header image.
All three designs hit your target audience without skipping a beat. The last is my favorite of the three, it has a very modern feel and and the color scheme is extremely attractive and relevant to the content.
ReplyDeleteAll three designs are interesting and stand out. I think you have three unique themes here but each works in a way to reach out to your target audience. I really specifically like the last design. It’s really clean and the way you have the image and the text in a “one column paragraph” format but it’s spanned out over a few columns works really well. I also like the way you have created almost like a bookmark style marker at the top. This would be really interesting and work well for you if you used it as a running header each time you have a new article. Good Work!
ReplyDeleteJehan, I love your layouts. the third is making me so happy. The white space and justified text looks so crisp and clean. I don't know how I feel about the all black background in the first layout, it seems like it might be too much, but it works well with your headline. The second layout is stylized perfectly, it all works well together. My favorite is your third by far and I feel it hits your target audience best.
ReplyDeleteJehan – as has been said above, all these do in fact chart a different course to pursue in the page layouts. Because your audience is urban dwellers who are used to urban architecture, and are comfortable with clean well-delineated spaces, I would agree that #3 might speak more clearly to them. It’s a bit corporate with its white designed space and rectangular shapes. #1 with its black background could work, but between justified type (with river issues) and the thick/thin font… I wonder if it is inviting enough to read? It clearly has a “Department” feel though, with the elongated photo at top and lots of content. I DO like that you have eliminated all those returns between paragraphs – good for you. #2 also has a Department feel with the top left element designation, and the individual pix for the small chunked content. But I would encourage you to rethink the layout so that visual hierarchy is correct. Not sure centered body copy makes much sense here either. Great start overall!
ReplyDeleteAll three designs really hit home to your audience! I agree with Coni that the last one has a lot of potential. The department article tag title is really interesting, it leaves no confusion to the reader where they are in the magazine, and puts a really fun shape to your page.
ReplyDeleteIf I was to suggest anything to fix, maybe make the subhead under The Future of Farms all upper case, because they kind of feel washed out under such big text.
Great job!