My target audience, I haven’t 100 percent decided but I’m
thinking more along the lines of younger working professionals who are into
fitness and healthy lifestyle as well as foodies and younger chefs. Mostly
people living in urban areas who are not opposed to stopping in the local
gourmet grocery store or organic food stand to grab some food to cook for
dinner. My 3 layouts are rough mockups of three styles and different elements so
that I can figure out which direction to go to. I haven’t totally also decided which typefaces and spacing I like but I wanted to try a variety of things to
then narrow down.
Izzy, I like your first and third layouts for their typography, especially the first one. That headline is in your face but the third's very interesting since your had it run down the side of the paragraphs. Love it. the grid system in your second layout is nice but I would've liked to see the title's box also have an image instead of the tan color, or maybe even just a different color. The headline in layout 2 seems odd, almost like there's 4 different typefaces being used for all 4 words. And is a contrast from the other 2 layouts. My favorite is layout 1, I love that image choice and your typography is on point.
ReplyDeleteThanks Dan! Yeah I agree my second layout was the hardest for me since I'm not a big fan of a two-column layout and my type choices just didn't come out exactly how I planned! Thanks I chose a 6 column grid for number three so it was fun to play around with, thanks for your feedback super helpful!
DeleteIzzy – the only less-than-successful part of #2 is the trapped negative space in the box around the heading, otherwise I think this is pretty successful. I do think that you ought to remove the full return between paragraphs (in all your layouts) so there aren’t so many fingers of negative space breaking up the body copy. The image in #1 is strong, and a good example of image/text compliment. #3 appears more like a feature article, with the wide margins, nicely stacked type at right, and type inside the photo. Do you mean for this to be a Department? Next step, create a Department title (type, symbol, or combo) and place it somewhere on the page that can be repeated in all the Departments. Also – feel free to have more than 1 article on a page… departments do this all the time. Nice beginning.
ReplyDeleteIzzy- We talked about your layouts a little in class yesterday but I thought I would put it here as well. I Love the headline and the image int he first layout. I think the script type you used for future and the san serif type used for farms are both spot on. I may decrease the height of THE since it is already in all caps and is not the most important word in the headline. I don't love the typeface used for body copy, I would consider using a san serif type and taking out the extra returns between paragraphs. Also you have widows on paragraphs 1, 3, 4 and 5. If you change the tracking it will definitely help, or choose a different typeface.
ReplyDeleteLayout 2
I love the rule and placement of the magazine title and folio. I also love the bleeding of the images off the page and your choice of images. I think in the headline the boldness of THE and the empty space after OF emphasizes those two words a little too much. Drop the opacity maybe or put of at the end of the second line or before FARMS? Again I love the layout but I don't love the body copy typeface. Maybe try something less bold or has a taller x-height and again take out the returns?
Layout 3
This one is my favorite (though I do really like them all). The image is perfect. I love the rule running off the page and I really love how you used color, right alignment and different weights of the same typeface in the first (2?) column(s). (you said this is a 6 column spread right? The extra returns in this article are much less distracting to me but I may decrease the space by a little anyways. Also I would tighten the space between the last line included and "continued on pg x" and take away the bold or make "continued on" smaller.
Overall I think you did a fabulous job with the assignment!