I worked on a spread and would like some feedback on it. I'm not sure how I feel about it. I'm not sure if the color of the berries throws the color scheme off.
Also, I have my PSA which will go on the back cover of the magazine. I used the organization I came up with for another classes project.
Let me know what you thin! Thanks!
Erica – in my opinion your color palette for the article is just fine, and it’s nice to have the red and blue areas in the photo. They become the focal point of the spread, and then you pull us back up to the top with your very large heading. I notice that some letters in the heading will sit directly on the gutter – which is fine only if this is your center spread. Is it? Consider moving it to that position if it isn’t.
ReplyDeleteAnother thing I notice with this spread is that after reading the heading, I’m not convinced that the visual hierarchy will bring me to the first paragraph. Your Bheads are a large size, and so I’m apt to skip right over your intro paragraph and start to read “Food is Fun”. What can you do to pull me to the beginning of this article so I read the very first paragraph… first? Consider creating a Bhead there that could be the first sentence, “Do you remember…”. Also, the large space between your paragraphs here doesn’t help this section stand out – so why not use indenting to denote the beginning of your paragraphs rather than that extra space. Another thing that you can do to refine this small area in an attempt to pull us to it… is to enlarge your department title. Why not enlarge it so it sits directly below the “10” of your heading and fills that width space? Lastly – your Bheads look like they may change color (or value of that color green). Feel free to have some fun with them, and alternate a very dark green with a mid-green for these elements, setting up a rhythm.
Have you printed this in b/w yet? You need to, because only then will we know if the body copy is readable enough, or whether you need to create more contrast between the body copy and its background for easy reading. (In fact, the body copy might be a bit small… is it the same pt size as your other departments?).
Your paid ad is great. It will stand out as a less colorful page – which means it can probably sit across from another page easily. My only comment is a detail – why are you using a serif font for the website? Why make a contrast change?
That’s it – these pages look really strong.
Erica, first I wanted to comment on the advertisement. Love the logo work you've done here for "Clear Difference." The ad is so clean and yet strong. Really nice work. Second, for the spread. Your typography work across the top is top-notch. Really feel you've put some thought and effort in here and it shows. I can only point out at this point that my eye is quickly drawn to the red in the raspberry and then the blue in the blueberry. I'm not suggesting changes here but thought you should know. I'm wondering if some of these two colors should be found anywhere else within the spread.
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