Thursday, September 24, 2015

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Habitat Magazine
Habitat Magazine covers issues regarding healthy eating, childhood hunger and agricultural issues. This issue is geared toward women who are building families and have (a) young child(ren) no older than 10. These women have some sort of higher education and have a career but also have time for their family. Their main concern is keeping their family happy and healthy.
This magazine issue uses bold colors with a pairing of neutrals.

Typefaces:
 • Bell MT
 • Dancing Script
 • Headline One

Color Palette:


This issue includes the following articles:

Features:

 • The New Face of Hunger
• How Our Eating Habits will Change

Departments:

 • Ten Healthy Lifestyle Tips for Your Family
 • Underused & Overlooked
 
PSA:
 • Clear Difference Foundation

 Ad:
 • Rubbermaid

Final Magazine:








 

Wednesday, September 23, 2015

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PRESENTATION BRIEF | HABITAT MAGAZINE
designed by Tyler O'Brien


Target Audience:
Primarily young adult (17-21) females who have just started some form of higher education.They seek to open their minds towards a healthier living, and better understanding of worldly affairs to get them ready to make more adult-like choices.

Description:
This version of Habitat Magazine showcases "The Future of Food", which contains researched topics regarding how production of food is handled as well as what developments that readers should expect to see over the upcoming years. The design aspects were approached to be more accessible with the target audience. In order to entice people who want to be informed, the decision to make the layout of the magazine had to be both interesting and colorful. Energetic colors like bright orange and green were prominent to express that. Reading and absorbing information becomes less of a struggle when the pictures tell part of the story so including an infographic made more than enough sense. Science needs to appear to be fun for certain people to be invested in, which can be accomplished by making the majority of this magazine be visually striking to them. There are many different fonts and layouts, but the style remains similar enough for unity to be present. Any imagery used is there to support the user by being either relatable to them, or the subject of the article, making it simple to understand. A paid ad is included in the back cover for a new food market because the overall theme of this issue's subject matter is to promote healthy choices, and finding better alternatives. There is also a public service announcement that keeps in mind the main objective of Habitat Magazine, which is taking care of the environment.

Features:
  • How Our Eating Habits Will Change
  • The Next Green Revolution

Departments:
  • The Future of Farms
  • Overused and Overlooked
  • Hidden Water (infographic)

PSA:
  • Water Pollution (sponsored by the Climate Change Initiative)

Paid Ad:
  • Sunshine Stands

Final Spreads:

Cover
Pages 2-3

Pages 4-5
Pages 6-7
Pages 8-9

pages 10-11
Back Cover

Nazar Final Presentation and Spreads

Habitat Magazine - Final Spreads
Dan Nazar




THIS ISSUE
Habitat Magazine is a publication that wishes to broaden the knowledge of its readers as they attempt to lead healthy lifestyles and make their way through their twenties and college years. This issue of Habitat focuses on the “Future of Food” – where are food will be coming from and what’s happening to the food we’re eating now. These issues are important and deserve to be read and understood, especially by a generation that is going to be marked by the changes.

DEMOGRAPHICS
The Habitat Magazine brand’s core demographic searches for college aged readers, 20-25, typically male, who are interested in living a healthy lifestyle and wanting to know more about the world they’re growing into. These readers want to know about what’s going on in our society and world while not wanting to read a fact or data heavy article that could put them to sleep. These readers are attracted to bold imagery, and text. They like provocative and riske. They like it simple and clean, they don’t want to have to think – heaven forbid. This publication attempts to bridge the gap between readers who mindlessly read the pop-culture magazines and those who read more sophisticated publications, such as TIME. The demographic is still young enough that color attracts their eye and while a more dulled color pallet could be incorporated, a brighter color pallet translates better on screen. The design of the publication was done so that that main elements would transition to mobile devices easily. The demographic of the magazine spends much of their time on their mobile devices, so readership must capitalize on that knowledge. A mobile version of the magazine is available for purchase every issue.

CONTENT & CONCEPT
The color pallet consists of a red, a green and a blue. The colors are bright and triadic. They work well when paring together and they work well separately throughout the issue to define and highlight areas. These colors translate well to mobile devices and paired with bold black and white backgrounds – allow the colors to vibrate off the page.
The type choice was tricky to pin down at first but the typeface Lubalin Graph was chosen as the logo font. It is bold and graphic. The slab serifs ground the typeface and add a tone of masculinity and seriousness to the publication, while the geometric counters and style of the typeface gives it a modern and young look. The body copy of department articles was shifted to Futura Condensed, which gives ample room for articles to fit while maintaining the feel of the publication. The body copy for the feature articles is a bit wider, Maven Pro Light widens the articles out and plays off the geometric logo typeface. The main headings are also in the logo typeface, while also using a thin secondary font Bebas Neue to balance the bold Lubalin.

Image choice is probably one of the most important pieces. This demographic likes photos still, it helps to peak their interest and get them to start reading. The cover has a bold photo of a woman with bright red lips eating a red chili pepper. This graphic is provocative enough to catch a guy’s attention while also sending the message of food. The photos within the publication attempt to equally be bold, so when a reader is flipping though they will stop and read.











Bains_Final

Habitat Magazine

Habitat Magazine speaks to the urban city foodie. We live in these big cities and the hustle and bustle is always going causing it almost impossible to stop and sometimes indulge. Habitat brings us back. The pages of this magazine bring to life the love and need for a food culture even for the busy working person. The readers of our magazine are hard working adults between the ages of 23 to 50 who enjoy the gourmet food scene, adventurous eating, and current social trends going on in the world sustainability. The design on this magazine follows to offer information in a blog/info graphical sort of way, which is perfect for our readers who like to sometimes sit and read, but sometimes want their information in a quick glance. This audience cares. They care what they eat, they want to learn more about exotic foods of the world, from different places and what is the next big bite. They Love to eat, not Eat to Live and they like to be socially consciousness while they fill their bellies.

Design Process

The meat of the magazine. Content and concepts drive us to portray a clean-cut visual message to our readers every month. To achieve a high level of work, it took much research Creating, finding and adapting recipes, social buzzes, trends in the world, sustainable outcomes and solutions and that weird foodie trend that you just might get into. We want our readers to feel healthy, full, and when they close this magazine chapter, to feel as if they walked out of the hottest restaurant in town and ate the best thing ever. Blissful and Satisfied. The methodology behind the design for our magazine will evoke these emotions and will grab our target audience’s attention even before they open up to a single page.
For the color palette, which was a little complex and challenging to balance at times was formulated with color selection through a process from the images that were selected then finalized to be used. The primary colors were of course the red and yellow, but additionally green was selected since many of the secondary colors are a taupe and a nude, because those are the tones are found almost side-by-side in many of the natural, sustainable, Farm to table like food photographs.  This color palette had to be strong and striking but also it had to fit into the target audience, which is a social and sustainable group of people who like earthy tones balanced colors.
Image research is one of the most important parts of the visual design process. This is where you dive into a world of images coming at you and you have to find something that’s going to grab the attention of our reader which is finding something that showed a good variety of healthy foods as well as a nutritional and gourmet meals.  Finding strong images is a key part of any magazine layout because content is important but the images are what you see first and for my reader they are like I’ve said before sometimes into a quick glance and get a quick burst of information or they want to sit down cover to the whole magazine. The strategy I use for this, especially in my department was to create something that visually you could recognize somewhat before even reading the content. As an “food buzz,” you’re given a header for the paragraph or content but you see an image first that we’ll give you some sort of indication on what is this section going to be about would use my reader the option of glancing and choosing a section to read.  Another strong and hard decision made an image research is the cover photo. Finally something that is going to strike someone to stop, look, and say, ”hey I wonder what’s in this edition” is the end goal.  I chose for my cover a person caring as sustainable grocery bag with healthy foods coming out of it; this is the essence of this month’s edition. It reaches out to my audience to show that this person is not only sustainable by using a reusable grocery bag, it’s about healthy foods AKA “The Future of Food,” and gives insight to what is going on inside the magazine. Also, last thing I’m going to say about images is that there has to be consistency, we have to make sure that the message is going to show and reach our target audience but not compete with one another.
Typography is also a strong aspect of design that encourages or discourages people from reading or looking at a design.  For my target audience I chose clean tall balance typefaces. The modern city dweller loves to sea clean lines and is living in a much more into a world of what is going on now and san serif typefaces complete speak volumes to this target audience.  The choice that I made after much deliberation were Helvetica Neue light at a 10 point weight for my body copy which gives just enough size for reader at the end of my target audience to read and it’s small enough that it’s a pleasurable point size on a page. I stuck with many different typefaces from the Avenir Next Condensed family for my headings. Depending on the department or feature article there was some variation made to the point sizes and which weight I used or if there was a combination to create visual hierarchy in my design and a balance of flow for the reader.

Inside The Edition


Feature

Cover Story: How Our Eating Habits will Change

Departments

Editors Note
Our monthly letter from the editor to our readers to give them a little glimpse on what is trending in his world.

Health Corner
Update on food trends, what’s healthy, what’s the newest super food, diet crazes. This is the “Eat this not that corner,” the food is the next big thing.

This Month- Overused and Underlooked

 What’s Cooking?
Recipes, preparations, ingredients reuse- anything and everything you need to jumpstart or spice up weeknight meals

This Month- Salmon 3 Ways

Trending
The hottest section of the magazine. What are going on, every week new facts, ideas, goods and more? The hottest thing in the foodie scene

This Month- Food Buzz

Advertisements

Norco Bikes

Aspen Resorts



The Final Product










Roy Final

Habitat Magazine focuses on your self health and your environmental surroundings. It’s about making the conscious decision to eat better but also live better while still having fun. The theme of this publication is like Healthy Living meets Elle Decor. It includes tips on how to mix up your diet as well as mix up your beer choices. There’s also articles about how to use recycled materials in your home and how to reuse reclaimed wood in your bedroom. It’s showing you how to live an organic and eco-conscious lifestyle. 

Habitat Magazine targets women ages 21 to 25 who shop at farmers markets, and their fridge looks like a garden. They care about water conservation and deforestation, they don’t like supporting oil companies which is why they drive a fully electric vehicle. They love almost anything vintage wether it be clothing or decor for their home. They love doing yoga and have found their inner chi, and they say things like Namaste. She’s the kind of girl who rescues her pet from the local animal shelter, owns a record player and a film camera. Most importantly she's very concerned about the environment and ways she can be more “green.”

This publication takes on a modern yet vintage tone - using cross processed effects on imagery, high contrast color palette (pastels vs muted colors), and the perfect blend of sans serif and serif fonts. 

Typefaces include: 
  • A Head: Serendipity
  • B Head: Return to Sender
  • Body copy: Superclarendon, Proxima Nova

Content of this issue: 

Feature
  • Is Organic Craft Beer Really Worth Drinking?
  • How Our Eating Habits Will Change…

Department 
  • Letter from the Editor
  • Underused and Overlooked
  • Organic Beer Recommendations 
  • Eco-Friendly and Locally Sourced Interior Designs by Robin Wilson
  • D.I.Y. Reclaimed Wood Headboards and Beds

PSA
  • Heirloom’s Farmer’s Markets

Advertisements
  • Volkswagen E-Golf
  • Pottery Barn Organic Linens