Hey Guys! Again my target is city dwellers. I picture the magazine at the checkout line at Whole Foods or some some small independently owned grocer with artisanal cheeses and wine. Some of the photos need better cropping but I didn't want to spend too much time on photoshopping the low-res images. Let me know what you think. I wanted to approach them from a serious, Time-like style, a more casual Improper Bostonian style, and one from a classic sleek style. Let me know what you think.
I love individual things about all three designs and I wonder if they could all be incorporated into one. My favorite part of the first layout is the image. The colors are very strong and grab my attention instantly. The logo in the second layout is my preferred design; I really like the way you have the type spanning off the page. However, the cutlines in the third layout work the best because they are all different and add another dimension to the layout. I hope this helps :)
ReplyDeleteJehan – lovely cover designs, each one of them a very successful design. I keep looking back at them, to decide which speaks more clearly to your target audience… and believe they all do! Layout #1 will appeal to the urban gourmet, who is also health conscience. Layout #2 will appeal to the cook of an urban family – where much of the food (especially veggies in the winter) are frozen. Layout #3 will appeal to a wide range of audience because it’s built so well, and the circular shape reminds us of a plate. So… where does that leave this critique?
ReplyDeleteMaybe looking more closely at the mastheads will help. The masthead in Layout 1 seems to be “talking” to an older crowd, with its large serifs and thick/thin font. It’s quite upscale, and I imagine this magazine would be a subscription-based project. Layout #2 does appear to be a grocery store rack design as its masthead looks a bit younger, less stylish but more aimed at the “every mom” buying groceries. Layout #3 is a broader audience than both others… and the border “dates” it a bit – it’s not as contemporary as the other 2.
Not sure how helpful this is. In the end, I think you need to choose which to use based on who you want your audience to be. What audience is new for you? Your portfolio will need a range of audiences, and it’s not too early to consider that now. Nice work.
Hello Jehan,
ReplyDeleteI really enjoy these covers especially 2&3. I think they really work well for your target audience. I think the one thing I don't like is the background on the second cover but that is a small change.
NIce Work!
Design #1: My favorite of the 3, definitely can see the time influence. It's clean and readable and definitely would be attractive toward your target audience. The only thing I have an issue is the placement of the cutlines. It's just a bit confusing because traditionally the magazine title should be on the very top. Cutline placement was my #1 issue with this project so I understand the intent, but it goes against my natural instinct of familiarity.
ReplyDeleteI like the second although the text on the bottom right looks a little out of place
The third is my second favorite, the concept is extremely strong, especially for your target audience. I think this could be played with and become the strongest of the three.