Monday, August 10, 2015

Michael Eggerl - Exercise 3


This cover layout design for Habitat Magazine was designed
to give the magazine a fashionable cover with color to grab
the attention of the audience.



This layout was designed to attract those whom may be a target
audience for "Home and Garden," and those whom enjoy cooking
and carefully consider the ingredients and foods they consume.



This cover primarily is designed to attract male readers that consider
their health and foods they consume.  This layout design also took
into consideration men whom invest in futures (stock market).


2 comments:

  1. Hello Michael!
    These are great, in the sense that they are all very different! Good job!
    The first one is very interesting, with the imagery and use of the soft pink for the title. It reminds me of "Vogue."

    I see the approach for the second one, but it speaks to me more of a kitchen magazine, or a cooking magazine. For a food magazine, I don't think this could work as successfully.

    If your audience is geared to men, then I think your third one is very strong. I really like the color palette and imagery. Because it looks like the start of the day, its morning he's going to start farming, the sun is about to set, he has his boots ready, ready for the "Future of Food." I would say this is your most successful one!

    Great work!

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  2. Michael – I agree with Nadine’s comments above, and since your interior articles seem to be aimed at a male audience it would make sense to think about #3 as the best choice. Of course I love the image in #1, very controversial (as it is meant to be)… but it won’t be appropriate for your audience. Some thoughts about Layout #3:

    The overly tight kerning in the masthead makes this less readable than it should be. I wonder if you’d consider using just the word “Habitat” across the page, much larger and behind the figure? If the letters are large enough, and less kerned, maybe the figure will not hide too much of the word. This approach will instead merge the 2 elements into 1 strong shape on the page. Then, of course, the question is where will the word “Magazine” be in relation to all this. I think you’ll figure it out.

    The theme “The Future of Food” contains a problem – “of” must be lower case. The date is cleverly placed, although 2015 is an important part of it and can’t be missing. Cutlines are floating randomly next to the figure. They haven’t found their place quite yet. A technique I’ve seen you use on the inside pages is to run a long block of color and place the text within it – that might work here. Think about Balance and Shape when considering what to do.

    Lastly – the image. It’s pretty stark… no crops in sight. Can you consider doing some compositing work to “build” an image with more interest? This is a cover image… the most important visual in the project. Make sure to color correct it and enhancing the colors if necessary. What else it could contain? Farm house in distance? Tall fields of wheat, or corn, or some other crop that has been mentioned inside. This farmer represents the “future of farming” – so, what IS the future of farming? How can you show it here?

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